01 December, 2023
Your Guide to Christmas Marketing
Your Guide To Christmas Marketing
Everybody wants to look good for
Christmas, so they’ll be more likely to book their beauty treatments and tans,
but how can you drive them to your salon? And how do you keep them coming back?
Word of Mouth
Word of mouth is possibly the
most powerful marketing strategy to drive in new clients. One of the most
effective ways to spread the word is to incentivise current customers with a
refer a friend scheme, offering a discount for both your existing customer and
the new member that they bring in. By doing this, you are likely to keep the
new client coming back after they have experienced your amazing in-salon
experience, and then they will likely refer someone else, with this cycle
continuing to bring you in lots of great new customers.
Social Media
So you already post
multiple times a week, but how do you get your salon’s name out there to new
potential customers? Running a giveaway on your Instagram or Facebook page is a
very effective way to reach new people. Give instructions for people to follow
to be entered into the giveaway like “tag 3 friends” and “share to your story”.
Everybody loves a freebie, so everyone will be tagging their friends and
sharing, especially when it’s not costing them anything.
Get creative with your festive
decorations! Make sure you pay as much attention to the outside and windows of
your salon as you do to the inside. With sunset coming much earlier throughout
Winter, some bright decorations and lights in your windows will attract people
who are walking and driving past; it’s like having a free billboard! An added
benefit of this is that putting up Christmas decorations is super enjoyable and
sure to get you and your staff members into the festive spirit.
Salon Tracker’s SMS and Email Marketing Suite
A great way to entice current and
previous customers is through SMS and email marketing messages. You can offer
special discounts or incentives for them to book with you. With Salon Tracker’s
marketing suite, you can filter your customer list to include only relevant
customers (e.g. customers who haven’t booked with you within a certain
timeframe). This clever feature allows you to send different messages to
different groups of customers.
For more information,
please call us on 0113 350 8230 or email info@salontracker.co.uk and one of
our friendly sales team will be happy to help!
Have a great Christmas!
Salon Tracker x
