StudioTracker now offers plastic membership cards with barcodes on the back to enable you to improve the efficiency of your salon, finding a customer will be made even easier as you will simply have to scan the card and it will bring up the customers details instantly, there are numerous benefits to investing in membership cards for your salon.

First impressions count, if you give a new customer a plastic membership card when they first visit your salon this will imbed a professional image and by giving them a personal membership card which they can keep it will create a sense of loyalty to your salon over others they are not a ‘member’ of. The membership cards can also double up as professional business cards, plastic cards will make more of an impact than an uninspiring flimsy business card, the plastic cards will not become tatty and clients will be able to keep them for a long period of time unlike normal business cards that clients tend to lose and you may replace after every treatment, therefore they can be deemed cost effective.

Plastic cards offer a new avenue to market your business. Plastic membership cards are an excellent way to improve your conversion rate with potential customers and a way to set your salon ahead of the rest, potential clients are likely to keep them in their purse therefore if they ever need a beauty treatment or want to make an appointment they will always have your contact details on hand.

The membership cards will be personalised to your salon and when you order cards from StudioTracker you will benefit from our excellent graphical and design skills for no extra charge, of course if you would rather you are able to supply your own artwork. The cards will feature your salon logo, name address and telephone number so will therefore be a method of promoting your business. The membership cards are 100% plastic and are the same thickness and size as credit cards and high quality inks are used throughout the printing process.

For more information or to order your membership cards call us now on 0113 350 8230.

StudioTracker recognises that the efficient running of your software is essential as it controls every aspect of your business; this is why we provide free unlimited support for all our clients.

StudioTracker now has a number of ways in which you can receive support to ensure you always have access to help when you are in need. We have our telephone support service, where our friendly and helpful support team are always on hand to sort out any difficulties you may be experiencing. Our remote assistance feature enables us to take over your computer in seconds and diagnose and solve any problems you may have.

StudioTracker also provides email support for our customers and we aim to answer all queries within 24 hours. In addition to this our software currently stores over 40 ‘help’ videos which provide demonstrations of all the main functions of the software. These can be useful when you are training new staff members or if you simply require a refresher on how to use certain aspects of the system.

We continue to be committed to providing customer support excellence and as always all forms of support are free of charge to all customers, enabling us to achieve our objective of making salon life easier.

Stock control is essential for running a successful salon. Efficient stock control ensures you have the necessary merchandise on your shelves and are able to offer a full range of products and services to customers. If a well organised stock taking system is not in place then stock can become unbalanced, this can lead to a loss of clients and sales or too much of the salons working capital being tied up in stock, both can impact the finances of the business.

The latest version of StudioTracker software has just been completed. In order to create this new version, we have been working closely with our existing clients to add the features that improve salon manageability and enhance the usability of our software. These new additions to the software include a multiple booking checkout; this enables users to confirm all bookings for the same person on the same day in one confirm action, which will help improve the efficiency of transactions. The software now has improved touch screen support, the addition of a shift end report which enables managers to track staff shift activity, there is added optional auto-shift functionality to record staff shifts and print out reports, along with the new option to open the till draw with a function key. The latest version has also added extra support tools in the help screen to enable us to support you more efficiently. This new release of StudioTracker has increased stability and heightened the functionality of the software, the new features have been developed to keep improving our software and to continue making salon life easier to our customers, as always our new update is free to all users.

The use of text messaging as a marketing tool is an emerging trend among businesses today. It is the only form of marketing that reaches your customers instantly and directly, and at anywhere anytime, at work, home or on the go. Text message marketing can help salons increase their profits in a number of ways through increasing customer loyalty and repeat visits and through preventing no shows.

StudioTracker has enhanced the look of its website to be more user friendly and informative for our clients and prospective clients. Our fresh look website contains a new testimonials page to enable current users to share their success stories. Take a look and see why our clients choose StudioTracker and find out how it can transorm your salon.

Many salons are experiencing difficult times this January due to snow causing upheaval and disruptions. This can be devastating and makes all the hard work salon owners put in on the run up to Christmas seem for nothing.

Make sure you use this quiet period effectively, why not have a demonstration and a free trial of StudioTracker salon management software to see how it can transform your business in 2010 and make salon life easier!

The Chancellor has confirmed that the VAT rate will revert back to 17.5% on the 1st January 2010. The VAT rate for all your products can be changed on the studiotracker administration company information screen.

If you are unsure how to change the rate please do not hesitate to contact our support team who will guide you through the changes.

Marketing a small business can be costly, time consuming and difficult to get right. Studio Tracker salon management software has an integrated SMS marketing feature which makes promoting your business as easy as a click of a button.

Click here to see how Studio Tracker can improve your marketing strategy.

Managing a salon can be time consuming, having to handle multiple tasks such as staff training, customer services, marketing and tracking client information which consequently detracts from what is really important: client satisfaction. The effective and efficient growth of modern salons now requires sophisticated software to control many aspects of the day to day management under one easy to use system.

Click here to read on if you would like to see how Studio Tracker could grow your business, increase turnover and improve customer loyalty.

Studio Tracker have just completed the latest release of the software. One of the most prominent additions to the software is the new grid layout view for tanning beds which allows salon staff to view the status of all the tanning beds by simply glancing at the computer screen, leading to enhanced salon manageability. In addition, the software now features an additional security component which allows salon owners to protect computer access by preventing users from using the computer for non-work purposes such as Facebook and instant messenger. Added support for Sigma timers is now also available and the software is now even more usable thanks to improvements in the customer search facilities, processing speed and ease of bookings. All of the new features have been designed to help us fulfil our mission of making salon life easier.

In light of the recent turbulent economic conditions, market intelligence experts Mintel have been forced to re-examine the beauty market and have re-forecasted their predictions both the growth and decline areas for the beauty industry. This report makes essential reading for any concerned salon owner.

Click here to read a summary of the report and read advice about how to overcome the downturn.

Spring is a perfect time to inject your business with a new lease of life. Looking to market leaders in other sectors can provide you with new ideas of how you could increase your profits. For example, fifteen years ago it would have been unthoughtof that you could buy clothes, electrical goods and financial services all from your local supermarket. Large food retailers have gradually expanded their portfolios, capturing more profit from their customers. Many successful businesses have been around long enough to have experienced recessions before, and have a number of tried and tested strategies to cut costs. Read on to find out how you can adapt these practices to your own business, and get more-for- less from your marketing budget.

Click here to read more about the marketing practices established businesses adopt during times of recession, and learn how you can get more-for-less from your marketing budget.

Throughout the first two weeks of March Studio Tracker ran a competition in conjunction with Beauty Guild and offered one lucky reader the opportunity to win the software package. Studio Tracker are pleased to announce that the winner of this fantastic prize was Jackie Brown, manager of Hands On in Worcester.

A recent survey of over 2000 salon users (Mintel, Health and Beauty Treatments UK) identified number of key trends which indicate how salons are failing to appeal to, or serve, certain lucrative markets. By being aware of this information you can position your business to overcome barriers to custom and tap into new markets.

Click here for a free marketing guide on how to position your business to take advantage of this information by making small changes which will help overcome common barriers to custom and enable you to and tap into new markets.

Click to open report

Research has shown that in times of hardship successful companies can obtain a better return on investment from their marketing spend than in a more desirable economic climate. Although you may be reducing your budget allocation for marketing you can still get more for less by investing in the right places.

Follow the link to the right for a free, easy-to-use marketing guide to the ten things you can implement NOW at little cost to your business that will make a real difference to your bottom line.

Studio Tracker launched Version 1.2 of it's salon management software at the Professional Beauty North exhibition in Manchester on the 12th and 13th October, 2008 and would like to say thank you to all those that visited the stand to enquire about our latest release. The Director of Studio Tracker said this about the show:-

"Professional Beauty North was a fantastic venue to showcase Studio Tracker's software and hardware packages. It was the perfect opportunity to speak directly with our clients, gain feedback and attain suggestions for future releases to consistently meet salon owners' requirements and expectations for their day to day salon management."
Lorraine Cave

Studio Tracker's next event will be at the Professional Beauty South Exhibition at Ed Excel in London on the 2nd and 3rd March, 2008. We hope to see you there!

The advanced touch screen is now available to purchase as a key component of a salons' professional hardware and software POS retail system. The touch screen POS terminal is stylish, space saving and fully integrated with the Studio Tracker software giving your salon the ultimate professional look whilst you take bookings and deal with clients. The touch screen can be purchased as a full package at a discounted cost saving you money, and can be leased for less that £17.00 per week for those that want to spread their weekly overhead costs.

Studio Tracker will exhibit at one of the largest beauty exhibition's in the country. Professional Beauty North will be held at Manchester Central on the 12th and 13th October. The Studio Tracker stand will demonstrate the latest software updates and POS hardware including opportunities to enter into our latest prize draws and sign up for Studio Tracker's special offers exclusive to exhibition visitors only.

Studio Tracker is a user friendly software package that can be downloaded from the website and configured to your salon's requirements on request. It is compatible with your existing PC running on Windows operating systems and as a UK registered program, it offers remote online support and training free of charge to all its clients.

In order to get the most out of the software the following points are just some of the functions that can help improve the day to day aspects of your business. Synchronised booking system with calendar and employee details; Seamless integration with T-Max Timers; Booking alerts/No show tracking alerts; Product management, including sales reporting, stock-taking and product categorisation, and finally built-in SMS booking reminders and customer birthday alerts. Additional hardware available includes the touch screen Point Of Sales (POS) system with the Studio Tracker software already pre-loaded to the salon's specification, which can provide a modern look for day-today operations.

Since many salons do not have the financial resource to pay for expensive software and licensing. Studio Tracker offers a free 30-day trial to ensure system compatibility with your business requirements, as well as a highly competitive license rate.